by Hazel Stark
We are very excited to announce the release of our official new Maine Outdoor School logo! We had the great fortune to work with several artists and wordsmiths to help us develop our logo, its layout, and our tagline. We wanted to take this opportunity to thank them and let you know more about the meaning behind our logo.
The image: We wanted to instill curiosity in the natural world by learners of all ages. Here in Maine we have lots of black bears, but we rarely see them! What better way to instill curiosity than feature a species that is relatively common, but rarely encountered? We think the bears of different generations, one cub seemingly more gregarious in its explorations while the other more apprehensive, is precisely the type of educational tone we want to convey. We recognize that younger generations have much to learn from older generations, but older generations also have much to learn from younger generations. Inter-generational, diverse approaches to learning from the natural world is core to Maine Outdoor School's educational philosophy.
The tagline: We wanted to convey our focus on resilience education while simultaneously paying homage to our fellow rural Mainers who often say "you can't get there from here." While we agree about the struggle to get from point A to point B efficiently in so much of Maine, we wanted to flip that attitude on its head to argue that we can get to that resilient future we all want from here!
Thank you to the artists who made this logo possible!
Hannah Kreitzer of Hallowbone, based out of Belfast, ME, drew the inquisitive bears that we think perfectly convey the type of curiosity about the natural world that Maine Outdoor School aims to instill in its students. Here's what Hannah says about her art:
"Making art makes me feel real in the world. Making art for other people, in particular, makes me feel like an intentional, conscious part of my species, and that helps me function overall. In line with the scavenger theme, almost every surface I stitch or burn or sketch has been scrounged from thrift shops, yard sales, hand-me-down boxes, the back corners of attics and closets and old barns. I add the things I see, and send them out into the world. If you'd like some of my art, please ask! If I can't do it, I'll tell you, and if I can, I will. My primary mediums are embroidery, wood burning pen, paint and pen and ink. With those tools I make art from the crosswinds of symbol, story and natural history, offered up with baffled gratitude for being alive on Earth."
Stacy Jones helped us immensely by using her knowledge of graphic design to turn Hannah's bears into a layout with text that could be used online and in print:
"Stacey Jones is a graduating senior (Dec. 2016) at Georgia Institute of Technology. She has always been both creative and technologically inclined, so she enjoys studying graphic design and human computer interaction. Stacey also enjoys teaching, and hopes to become a teacher later in life. In her free time, she loves spending time with family and friends, traveling, and learning/speaking Spanish."
Thanks to Hannah, Stacy, and countless others who gave us feedback on our tagline along the way. We hope you enjoy Maine Outdoor School's new logo!